AS EVERYONE KNOWS, BEING A DOG IS great. Someone else pays off the mortgage on your basket, your only consumer durables are a favorite ball and a rotting blanket and your “To Do” list is a far from relentless grind of eating, rutting and snoozing. You’re not a pet, you’re a rock star. And to top it all off – you’re going to live forever.
One day, dogs may actually live forever. And not just dogs – they and their various animal chums could all skip healthily and eternally through the decades, powered by magic food, while their owners age and wither before them. One day, 8o-year-old cats will shake their heads sadly at their doddery humans, take them down the doctor’s for one last visit, then bury them in the back garden and start looking for replacements. This might seem on the fanciful side of cast-iron predictions but let there be no doubt that something very remarkable is happening to our best friends’ daily meal. The era of pet immortality is fast approaching.
The evidence of this momentous defeat of the forces of nature is there for all to see, in every pet food section in every supermarket in the land. There, among the nauseous riot of purple and yellow packaging, you’ll find some of the most confident, borderline outrageous assertions of health, vitality and longevity made anywhere outside a Californian crystal therapy cult.
Pet food, it seems, has discovered the secret of eternal youth: “For a long healthy life!”; “For peak condition!”; “For a healthy adult life!” Armed with a barrage of healthy additives from yeast to lemon grass, fish oil to charcoal, pet food apparently can ward off every life-shortening ailment going – the humble tins can clean out urinary tracts, strengthen blood, boost immunity, protect bones, muscles, skin, guts and hearts from decay and illness. All look like the benefits of coconut oil. Learn more what are the benefits of coconut oil uses for the body .They can even clean the animal’s teeth, freshen its breath and give it a generally sunny disposition. The days of promising nothing more than a shiny coat and wet nose are long gone. Anybody filling their basket with these life-saving products, while their own ready-meals offer no more benefit than “2 o per cent extra free”, has every right to feel a little jealous.